Making Business Cards

Is there any proof that handing out your business card will make you more recognizable than the next guy? A study by medical professionals in Austria compared the impact of physician name recognition on patients who were provided business cards with their anesthesiologist’s name prior to surgery, to that of patients not offered that business card. The participants were surveyed six weeks later. The study concluded that “handing a business card to the patient during the preoperative visit increased the postoperative recall of the anesthesiologist’s name.” This study showed that “the use of a simple tool such as a business card can indeed produce a measurable positive change in physician recognition on the part of the patient.”

However, the sheer number of people making business cards around the world every single year is the real determination of how popular they are. Official studies are all well and good, but proof is in the distribution. Making business cards your premiere marketing tool could be the single most intelligent marketing move you can make as you start your professional experience. What is the first item someone asks you for when they know you are in business? What other sort of advertising material can you easily carry with you wherever you go, always at the ready and available to give out at a moment’s notice?

Okay, so you are now convinced. You need business cards, you know that. How best to go about getting your cards put together? Consider making business cards for yourself. It’s simple, fun, and cuts your costs. The effort takes little time once you get the hang of the online designing process, and making business cards puts you in the driver’s seat. You are at the helm of the creation from beginning to cards-in-hand. Who knows your professional needs better than you? By making business cards for your specific concerns, you take the middle man out of the equation. By making business cards your foremost promotional tool, you are seeing to it that you will be ready and waiting for any opportunity.

Making business cards for yourself is an affordable way to get the word out on who you are and what you have to offer. They are amazingly portable, versatile and, most important, people expect you to have business cards on hand if you want them to believe you're a serious business person. Your business card is the handshake you leave behind. If you are making business cards for yourself, you had better see to it that they are designed and presented properly if you want those cards to become one of the most powerful ways you can impress upon potential customers that you are successful and hard working.

Statistics show that your sales or business efforts will increase by 2.5% for every 2,000 cards you hand out. Sales or business efforts increase exponentially for a well designed business card—so when you’re making business cards to fit your unique company persona, don’t skimp on their personality. And how can you hedge your bets even more when making business cards? Do not forget to add color, eye-catching color. On the average, studies indicate that prospects will hold on to a color business card ten times longer than a standard card. You want that card in their hand to be yours.